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GEOKYP

advanced consulting

Hello, I'm George, a marketing consultant helping businesses operate more efficiently and effectively.


I believe that success requires an inspiring vision and an empowering strategy.

My vision is to help you create, recognise and take advantage of opportunities as they arise. My strategy is to do so with method, commitment and significant results. I am a firm believer that nothing stops us from thinking big but ourselves.


My job is to deliver a marketing strategy that capitalises on your strengths and overcomes your weaknesses. A business or an individual advances by setting concrete goals, operating by a plan and communicating its offering effectively. Together, we define your vision, establish your strategy and create the necessary material to achieve it.


I employ multiple methodologies and tools to answer your needs. Having a background in business, marketing and sociology, I combine learnings from these disciplines, using the most appropriate key for each lock. You can view below samples of KeyCards I have developed to work as guides and visual recalls for review according to the subject at hand.


Currently, the businesses and projects I am engaged with include Extrovert | Business Communications, Zeta Tsermou, Eurythmos, Margarita Myrogianni and Deep Green Sea.


Consultancy

“Whether you think you can, or you think you can't-- you're right.”

Henry Ford


As a consultant, I offer an outsider’s perspective on the market, your business and your product. Whether you’re facing a specific issue or want to improve the overall outcome of your business, I offer ideas that help you move forward. Through integrated market analysis, I can determine objectively any discrepancies between your business model and your goals. I examine in depth the areas of competence or potential to expand your vision into an actionable plan.

In addition to my monitoring and reporting, we will work together to develop and apply a solid strategy that best fits your financial and communication capacities. Covering all 4 Ps of Marketing, we will work on improving your product, your distribution, your promotion and your balance sheet.


Among others, we will explore:


  • How to market yourself and your product
  • How to increase your profit
  • How to overcome barriers
  • How to negotiate successfully


Methodology

I research thoroughly your industry and the market, suggesting or creating new rules that best fit your business model and ambition. Whether you’re expanding or just starting your venture, I help you clarify your goals and map your actions, based on my analysis of external and internal factors. Together, we will employ the relevant templates and formulas to create your business plan and a thorough marketing strategy, which will serve as a solid foundation for your business and a valuable tool for funding prospects.

Although I introduce myself as a consultant, I also support you as a mentor. I work by your side managing key marketing plan tasks, such as the development of the communication materials. Working closely with creative teams and production suppliers, my contribution ensures a consistency in the strategy, the message and its delivery at all touchpoints. I also rely on the support of seasoned specialists that cover a wide range of services, including press office, branding, design, programming and production.


Get in touch to arrange a meeting and develop a schedule that best fits your needs.


KeyCards

I have developed a set of cards that work as guides and visual recalls to be discussed at our sessions. Scroll the gallery below to view samples on a variety of subjects.


About me

I gained my experience working as an Account Supervisor in London with Saatchi & Saatchi, Starcom and later with Grey as a business director. My clients included Procter & Gamble, Rothmans and Cadbury’s. I also worked with the Image & Identity department of the Athens 2004 OC of the Olympic Games. Handling a wide range of clients and briefs, I developed my managerial, organisational and communication skills on both international and multi-disciplinary teams. I now employ this expertise to ensure that people, businesses and creative teams establish a solid basis to deliver their product or creation.

I studied for a BA in Business Administration and Marketing at the Economic University of Athens and got a MA in Communication at City University in London. I obtained my PhD at the Panteion University, on Visual Sociology. I integrate my sociology and business proficiencies across my consultancy services.

I look forward to meeting you,
George Kyparissiadis, PhD